POS with a point of difference

Written on the 24 June 2013 by Snap Marketing

In a world full of shops and advertisements, consumers only sit up and take notice when posters, banners and in-store signage pops. When it comes to point-of-sale (POS) marketing, follow these top tips for creating POS displays with a point of difference.

1. Utilise your windows

Your store windows are basically billboard advertising spaces that you dont have to pay through the teeth for. Go for large-scale signage here to attract passersby.

2. Try shelf talkers

Shelf talkers are simply printed cards or signs that can help advertise new products, best-sellers and anything on sale.

3. Get to the point

No matter what your message, make it concise! Lengthy, confusing offers do not lead to sales.

4. Personalise

Create tag lines for your products that draw in a certain type of audience. For example, a sign that reads Booklovers sale will draw in a specific client base rather than simply Sale.

5. Make it interactive

QR codes allow clients to interact with the POS display on another level. You could also use these displays to lead consumers to additional information, such as liking your Facebook page, to begin a post-sale relationship.

6. Professional design

Although you want to grab attention with bright, bold signage, garish signs can be more of a hindrance than a help when it comes to making a sale. Get the help of a professional designer to ensure your signage follows image guidelines and effectively complements your brand strategy.

7. Create clever calls to action

A call to action (CTA) on your brochures and flyers will help motivate sales, but dont just go for the typical Buy now line. Talk benefits for a CTA that will create desire. For example, a simple gym membership CTA may be Start your fitness journey now rather than Join today.

Your POS displays can be just the thing to turn a browser into a client. Get it right and youll reap the rewards!

Contact your local Snap Centre to find out more about how we can help you design and print your point-of-sale displays.


Author:Snap Marketing
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