Online marketing and small business website design

Written on the 29 April 2015 by Snap Marketing

When it comes to marketing, the internet is the great equaliser, offering small businesses many of the same opportunities that large corporations have.

Here are seven "on a shoestring" online marketing strategies that every small business owner should consider:

1. Get social

Between LinkedIn, Facebook, Twitter, Google+, Instagram, Pinterest, and the worlds of other networks, there are ample opportunities to reach new clients through network building and advertising platforms on social media.

2. SEO

When searching for a business online, most people won't make it past the first page of results. Invest some time in researching keywords to better optimise your site.

3. Google Ads

If you have the budget for it, amp up that keyword research with Google Ads. Even the smallest businesses can give this one a shot, as you have complete control over what you spend, allowing you to set budgets for the day, week, or month.

4. eNewsletters

Set up a subscriber list and send your database monthly, fortnightly, or weekly emails. The newsletters may contain a variety of information including business news, offers, advice, or a combination of all three.

5. Directory listings

Ensure your business is listed in local directories like True Local, Google Places, and the Yellow Pages to maximise visibility.

6. Create and curate content

Starting a blog gives you an excuse to keep updating your website which is good for SEO provides content for your social media pages and gives you a platform to communicate with clients.

7. Video

The future is in online video and believe it or not, creating, editing, and uploading video is easier than you may think. Try video tutorials, client testimonials, and tours of your business and the services you provide. Lights, camera

Contact Snap for help on how to better market your business online.