Large format printing can help your brand achieve cut-through

Written on the 25 June 2015 by Snap Marketing

Print is not dying. It is simply evolving as technologies and business needs also change and evolve.

The large format printing industry (also referred to as wide set printing) is as popular as it has ever been. That's because businesses fight for cut-through in a highly saturated marketplace.  Branding at events, strong colourful signage and fine art and photography can help a brand stand out from the rest.

In fact, a recent InfoTrends survey found that 86% of large format print jobs were outsourced to pay-for-print service providers. That's because businesses increasingly understand the importance of having high quality professional looking branding when representing their business at trade shows and events, as well as in retail and marketing environments.

Different types of large format printing:

The large format print market consists of three distinct segments:

• Technical printing which includes architectural, GIS, engineering, urban planning and construction documents.
• Production printing which includes posters, signs, banners, billboards and trade-show exhibits.
• Large-format creative printing which includes photography, pre-press and fine art printing.

Most businesses don't have the technology or capacity to do large format printing in house. Some organisations attempt to combat this problem by printing their large-scale artwork in sections and then piecing it together. Unfortunately this can often look messy and amateur.

How to make large format print work for your business:

When choosing a printing partner for large-scale print projects, the key things to look for are:

• High definition reproduction
• Crisp colours and clear lines
• Fast turn around
• Affordability

Just because you're printing on a larger scale, that doesn't mean that the process needs to be daunting. Look for a provider who can offer you a personalised service so that you're guaranteed to get exactly what you're looking for.

Snap offers clients high quality and affordable large format printing for any type of professional or personal print job. For more information visit your local Snap centre or contact your Snap Account Manager today.