It's not just about looks, websites need to be user friendly too
Written on the 4 September 2012
Help your customers find what they need instantly
Website navigation is crucial to the success of your customer's user experience on your business website. A great design, pleasant look and easily digestible information are essentials. But at the end of the day, that's not going to keep a user on your site.
Without a tight navigation structure, a website loses all sense of organisation. It acts as a road map guiding your visitors to pages beyond the homepage. At a glimpse, your customer should be able to see what information and different areas are accessible within your site so they can find what they want... quickly!
What can I do to ensure my customers can move efficiently through my website?
1. Content over design
2. Quality not quantity
3. Keep it simple
4. Use breadcrumbs
Ultimately, your navigation system should be concise, not complex. If it's too complicated, it's a sign that your website is in desperate need of better content planning and organisation.