How to maximise your brand's online presence
Written on the 5 December 2013 by Snap Marketing
A memorable and authentic online brand presence is your digital handshake with the world. It captures attention, establishes credibility and sets your business apart from the competition.
The trick, however, is being found. Here are three easy ways to maximise your brands digital footprint.
Optimise your website
Your business website is a critical branding tool. However, its not enough to just have a website, its also wise to optimise your sites performance on search engines to generate more traffic and increase your brands visibility.
You dont need extensive experience to do this. On-page search engine optimisation can be as simple as creating quality website content that incorporates lots of relevant keywords that naturally optimise the site. You can also create unique webpage titles that use specific phrases and keywords. These simple tweaks will help lift your search rankings and increase visibility.
Stay active on social media
Any business can benefit from social media. You dont have to be on every platform and posting every day just having one or two active accounts on relevant platforms can be enough to raise your visibility with users and search engines.
Start by selecting the platforms that are best for your business. Maybe you like the visual power of Instagram, the features of Facebook or the chattiness of Twitter. Either way, develop a strong content strategy, post regularly and authentically, and keep interacting with your community to grow your presence.
Curate top-notch content
Producing and distributing high-quality content has become one of the most effective online marketing strategies for businesses. Start a blog to bump up your websites search rankings or try some video marketing on platforms like YouTube and Vimeo to engage potential clients and direct traffic back to your site.If time and resources are tight, find and share relevant content on other platforms, enhancing it with your own opinions and commentary. Simply providing potential clients with useful nuggets of content and starting conversations will strengthen your brands online reputation.
Contact your local Snap Centre for more useful advice on growing your brand online.