How to launch successful offline promotions

Written on the 20 December 2012 by Snap Marketing

While a great deal of attention is given to online marketing these days, traditional marketing can still be an important part of generating new business. Even publicising your website offline can be effective if done correctly.

But before launching any marketing campaign, its important to step back and take a good look at your client base. Consider factors like gender, age, area of residence and the types of marketing mediums they may best respond too. In other words, think about their behaviour in order to determine the best way to reach them.

Once you have an understanding of your target audience, here are some tips to help you launch successful offline promotions to promote your website and business:

• Business print jobs: To capture your online clients, be sure the URL of your company website and/or social media pages is on all of your print materials including your letterhead, business cards and any brochures or other publications you distribute.
• Banners: In-store and window banners are a low-cost and effective way to generate attention for your business. Keep your banner message simple and uncluttered to increase recall and make sure the font is large enough to be seen from a distance.
• Direct mail: In the way of offline promotions, direct mail advertising is still one of the most effective and targeted marketing strategies around especially for local businesses. To prevent your flyer going straight to the bin, try personalising it or offering incentives such as discounts and coupons.
• Key rings and pens: Branded key rings and pens make practical gifts that everyone can use. Go for items that wont break easily, and keep your message tasteful and simple for example, an attractive logo.
• Christmas cards and calendars: For the holiday season, sending your clients Christmas cards and calendars is a great way to show your appreciation. It also keeps your message in front of them all year long.

Theres a time and place for every type of advertising, including traditional advertising. The key is to know your audience intimately so you can determine the best marketing strategy to reach them be it traditional, digital or a combination of both.

Snap can also help. Contact us today to learn more about how to promote your business with our print, design and website services.