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Google Analytics for business

Written on the 24 January 2013 by Snap Marketing

If you've always wondered how many people actually visit your website in a day, or what country the majority of your users are from, which pages they like or how long they visit for, Google Analytics could be just what your business needs to analyse, amend and improve.

What is it?

Google Analytics is a free-to-use tool that summarises different metrics showing how well your website is performing. The service gathers and processes the data from sources such as server logs, cookies and JavaScript before neatly presenting it in user-friendly graphs and tables.

How do I set it up?

You will need to have a Google email account to access Analytics, so either register for one or log in with your existing business account. From there, visit the Google Analytics page and click on Access Analytics. Select the Sign Up button to create a new account for your website by entering the Account Name, your website URL and the primary time zone that the business operates in.

How it works

As well as offering overall statistics about the number of visitors to the site, Google Analytics also tracks information about the visitors. This is ideal for your business as you will be able to learn details such as where the visitors are being referred from and which search engines or advertising methods are effective in directing clicks to your site. Google Analytics also monitors conversions, which relate to the number of people who visit your landing page and proceed to other pages within the site.

Why you should

Once set up, it is likely that the Google Analytics Dashboard (which shows you information about your site such as traffic, uses and sources of visitors) will become an integral part of your day-to-day business. As a free service, the information provided can help direct marketing strategies, save costly advertising bills and ensure that your business is kept in close contact with an honest representation of clients preferences online.

Contact Snap today to find out how we can help you with your business website needs.

 


Author: Snap Marketing

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