Google+ for business

Written on the 30 May 2014 by Snap Marketing

Google+ is an increasingly popular social media tool powered by the search engine giant Google.

Boasting over 90 million users, it allows you to develop more personal and targeted relationships with new and existing clients on multiple levels online. Businesses can also use Google+ to help grow and maximise their exposure.

What makes it different to the rest?

• Circles: A key feature of Google+, Circles allow you to group together different types of people in a way that makes sense to your business: by location, interest or any other key factor. You can then share different content based on whats relevant to each Circle.
• Ripples: Handy function that helps you track how your business is shared and what people are saying about you anywhere across the platform.
• Hangouts: A unique video chat feature, Hangouts can be used for real-time interaction with fans, prospects and clients. Hold open feedback sessions, discuss planned products or host an announcement.

Like other social media outlets, other users can follow and interact with your page, updates and photos, and can +1 (endorse) your content.

Is Google+ right for your business?

Social media is always a great tool for small to medium-sized businesses with limited marketing budgets. However, you must first determine whether your target audience is active on Google+. Research user statistics, compare competitors social media tactics and poll your clients. Then consider the potential boost youll receive through increased organic search rankings, especially if you rely heavily on online exposure.

Take a look at Snaps Google+ page to see it in action and start following us today.