Dos and Don'ts of blogging for business
Written on the 19 December 2012 by Snap Marketing
Blogging gives your business a chance to talk directly with your clients and tell them more about the sort of products and services you offer.
A recent study conducted by HubSpot showed that business blogging leads to 55 per cent more website visitors.
DO invest in great design
Your blog doesn't need to be too fussy, but a designer can help you nail the little things like choosing the most readable font, creating an on-brand, eye-catching header and designing the extras on your sidebar.
DON'T neglect marketing
You can't expect people to read your blog unless you tell them about it! Use social media and an eNewsletter to keep people updated about what's new on the blog.
DO ensure your content attracts the right people
If you're selling beauty products but blogging about sports, you won't be attracting the interest of your target market. Posts should reflect your brand's values and focus on areas your target market will be interested in.
DON'T make spelling errors
Spelling and grammar errors will make your blog and in turn your business look unprofessional. Proofread everything before you post it. If you're not much of a spelling whiz, hire a professional or try a free online service like Grammarly (just watch out for American spelling).
DO make regular updates
Brands often start a blog with the best intentions, but quickly neglect it. Make blogging a priority and aim to update it at least once a week or fortnight. Not only will this keep your readers engaged, it will help boost your SEO rankings.
DON'T ignore analytics
Use Google Analytics to find out which posts are being clicked on the most, how long people stay on the site, which links they're clicking on and which search terms are attracting the most readers.
Remember, blogging is giving businesses a voice and a chance to boost sales. If you're not blogging yet, now is a great time to get started.
Contact your local Snap Centre for more information on how we can help with your marketing and website needs.