Written on the 27 March 2013 by Snap Marketing
Client databases are invaluable tools for any business. They help you follow up on new leads, generate repeat business and find information about your current and previous clients quickly and easily.
Why do I need a database?
Databases can store all the information you wish to keep relating to your clients. They make it easy when it comes time to:
The importance of maintaining your databaseHaving a database that is poorly maintained impacts negatively on your business. Poor data quality input and management results in frustrated staff and clients, and low usage of the database information. Thats why its essential you maintain your database.
Follow these steps to help you maintain a quality database:
Also consider these tactics to get the most out of your database:
Contact Snap to find out how we can help you with your businesss marketing needs.