Brochures: A how-to guide for doing it well

Written on the 14 September 2012 by Snap Marketing

A well designed, informative brochure is an essential tool for any business. It can establish credibility and solidify brand identity but it must be done well.

What is it exactly?

Brochures are pamphlets or booklets that represent who you are and what you do. They highlight your benefits and should encourage prospective clients to contact you for more information.

What are its uses?

To spark interest in your product or service.
To explain to clients what your business does in more detail than a flyer or email.

How do you distribute them?

Given out at trade fairs and events.
Mailed to existing or prospective clients.
Handed out in-store.

Here are five things to remember to create a great brochure:

1. Target audience

Who is your brochure aimed at? CEOs? Housewives? Gen Y? Your target audience dictates the tone and style of your brochure. If you have more than one target audience, consider creating more than one brochure for maximum impact.

2. Select your benefit

Your real benefits might not be what you initially think them to be. You may have a product that helps mums stay more organised, but the real benefit is that this buys them more time to sit down and have a cup of coffee. This could be a better approach to take.

3. Avoid overloading

Your brochure should be informative but succinct. Don't cram every fact and figure into it. Give your prospective clients enough information to get excited about your product in order to persuade them to take the next step, be it placing an order, visiting your website or coming to your store.

4. Make it eye-catching

A big illustration or image on the cover is usually more eye-catching than a collage of several pictures. Use bright colours and keep the design clean and simple. Highlight your most important points on the cover.

5. Get it done professionally

A great brochure makes a lasting impression, but so does a poor one. You'll get a better return on investment if it is done properly, and that means allowing professional designers, copywriters and printers to create it for you.

Contact Snap to find out how we can help create the ideal brochure for your business.


Author:Snap Marketing
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