Advertising on social media: Facebook
Written on the 4 January 2013 by Snap Marketing
Social media sites attract millions of users every day who spend hours on their networking platforms, so its no surprise that businesses want to advertise on those same online spaces.
Twitter, YouTube and LinkedIn are a handful of the social media sites offering advertising possibilities, but Facebook is by far the most advanced and popular.
Facebook adverts are highly sophisticated, offering a range of options for businesses looking to increase exposure to their target market.Facebook advertising options include:
The benefitsThere are many potential benefits for businesses that invest in Facebook advertising, including the ability to:
Is it right for your business?Advertising on Facebook is brilliant for some businesses and not so great for others. To determine whether this is the right avenue for you, evaluate the benefits against what you seek to achieve from your advertising endeavours. Also ensure that your target audiences are active users on Facebook.
For any social media advertising to work, strategy and total commitment to the platform you wish to advertise on is key. You must commit to engaging with your audience outside of advertising to truly earn results.
Author: Snap Marketing