Articles

Take your internal comms from bland to brilliant
A lot of companies focus their creative energy on perfecting their brand and communications for their customers. Intern...
The future of label printing is now
Greater product varieties and the mounting popularity of small boutique brands has forced the print industry to embrace fl...
Why you should invest in creating a stronger team culture
When a team member feels valued and appreciated, they're often happier and aspire to perform better in their role. That's...
5 eco-friendly facts about paper
Paper is one of the most commonly used products worldwide. From packaging to product development and marketing, it's versat...
Print and digital: The power of integrated marketing
As audiences become increasingly numb to traditional digital advertising, print is having a resurgence. However, that does...
12 Christmas business and marketing ideas to lift leads, sales and merriment
You're probably not ready to hear it but, yes, Christmas is just a handful of weeks around the corner.And, no doubt, you've ...
10 cool SME logo designs that are also super effective
Considering a first or refreshed logo for your business? It's a project worth putting a lot of thought into.After all, your...
Guerrilla marketing ideas that work for any business
Looking for unique ways to get big bang for your marketing dollars without spending big bucks?Then guerrilla marketing - t...
Business card trivia: 8 fascinating facts you can use as ice-breakers and sale makers
Business cards are some of the most underrated staff members a business can even employ.Created and printed with the right...
7 offline marketing tactics that drive more traffic to your website
How do you get more customers to visit your business website? It's the question on the mind of every business owner with an...
Outdoor business sign checklist: 4 ways to attract more customers
Whether it's by the roadside, blazing at an outdoor event or screw-mounted to the wall of your building, there's something s...
Outdoor business signs - 7 unforgettable examples and 5 tips to take away
Outdoor signs are a powerful and cost-effective way to promote your business every hour of the day and night.They can help...
Running a small business is not for the faint hearted. Attending to day-to-day operation of the business, coping with fina...
Why businesses need signage
Why great signage could be your best performing marketing tool of allOnline. Offline. Mobile. With so many adverting and m...
10 in-demand businesses you can start for less than $5,000
Tired of working for the man (or woman) and ready to be your own boss? Or make some extra moonlighting money to pay off th...

Resources

Whether it's your first event or your 50th, it's important to strategise before attending a conference or exhibiti...
When you're short on time, but your print job needs to look top-notch, the last thing you want is delays because your fi...
The role of colour in brand communicationsColour certainly matters when it comes to communicating your brand. Have you hea...
How branding can boost your bottom line A brand's visual identity has the power to shape consumer perceptions, establi...
Create your own brand style guide - free template When briefing printers or other external parties on design work for...
Your complete paper stock guideWhether you're printing business cards, brochures, or a presentation, the paper stock you se...
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