Your complete guide to preparing for conferences and exhibitions

Whether it's your first event or your 50th, it's important to strategise before attending a conference or exhibition. After all, attending these kind of events is an investment in yourself and your business. So, why not plan for a healthy return?

From putting together a conference schedule to planning your booth set-up and developing a content strategy, this guide covers the most important considerations pre-show, so you can walk in with a successful plan of attack.