Direct mail: the unsung hero of marketing
Written on the 4 September 2012 by Snap Marketing
Don't let direct mail fall to the back blocks of your business
In todays tech-savvy era, a high proportion of marketers are quick to disregard direct mail in favour of more popular marketing channels like the internet. But what theyre failing to realise is that direct mail can actually be a more effective way to reach your target audience.
The benefits of direct marketing speak for themselves:
Higher response rate
Growing your customer base
Ultimately, a marketers goal is to make sales and generate profit. So dont put direct marketing on the backburner when it can achieve this. Design direct mail with as much care and personalisation as possible so it appeals to your defined audience. No email can replicate the feeling and texture of receiving a great invitation or promotional sample package.
Author: Snap Marketing