'Tis the season
Written on the 28 August 2013 by Snap Marketing
Whether its Christmas, Easter or your business is marking a milestone like an anniversary, seasonal and event focussed campaigns are a great way to put some festive spirit into your marketing from client greeting cards to website designs to promotional posters. Here are some of our top tips for ensuring your seasonal campaigns deliver the perfect dose of jolly this year.
Greeting cards are an easy and festive way to connect with your clients during seasonal campaigns. Whether youre printing the greetings or delivering them digitally, be creative and add personalisation to stand out and make your clients feel special.
Offer an incentive for purchase that will encourage repeat business. By bundling your products or services into a special seasonal campaign pack, you could benefit from cross-selling your products, so its an opportunity to drive growth in the long run.
Put some special celebratory touches across your client points like your website, eNewsletters or office/retail space. It will keep your content looking fresh, up to date and sends a positive message to your clients and employees.
Learn from the past
Take on any and all feedback from the success or failure of previous seasonal campaigns. Ditch the weaker performing initiatives and build on the stronger ones this year. It will ensure you arent repeating the same message (or mistakes) year on year, if the campaign is an annual event.Contact Snap to find out how we can help your business with its marketing needs.
Author: Snap Marketing