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FRANCHISE MARKETING

Franchising: The benefits of being your own boss

For many of us, beating the nine-to-five grind and running our own business is the ultimate career dream. Taking those first steps can be daunting, but franchising is a great option that takes some of the struggle out of the equation. Here are some of the unique benefits of being your own franchising boss: You choose Which industries ...

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In the know: Franchising resources

Wherever you are in your search for the perfect franchise, one thing every prospective franchisee needs is reliable information and a trusty set of industry resources. Here are some essentials to help you along the way. The Franchise Council of Australia (FCA) The FCA is an ideal starting point for all potential franchisees. As the pe...

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Business to business vs. business to consumer franchises

Like most businesses, a franchise usually falls into one of two camps: business to business (B2B) or business to consumer (B2C). If you're considering a franchising opportunity, it's well worth analysing each market to see how they align with your skills and interests. Business to business (B2B) This type of franchise involves...

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Franchising: The essentials

Franchising can provide a valuable head start in running your own business. Not only do you buy into an established brand, you can enjoy the independence of small business ownership with the support of a larger business network. However, choosing the right franchise requires the same due diligence as any major investment. Heres a simple c...

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The advantages of choosing an established franchisor

Many prospective franchisees ask themselves whether theyre better off investing in a new or established franchise. The answer will depend on your appetite for risk and reward, but the established route does offer some very distinct advantages. A complete business Getting a business up and running can be a long and demanding process, b...

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