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FRANCHISE MARKETING

The culture of franchises

Buying into a franchise is a great way to get a head start in the business world without the risks involved in establishing your own company. Franchises emphasise networking and support, which sets them apart and contributes to their strong brand culture. What makes franchises different? Running a franchise unit is like running your o...

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Are you a business leader?

Whether you're starting your own business or buying into a franchise, leadership qualities are crucial for success. If you think you've got what it takes to lead a business and inspire others, franchising could be a perfect fit for your personality. Leadership qualities Not everyone is cut out to be a leader, which is an activ...

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Franchising: Your first year

Starting out in franchising is generally considered easier than building your own business from the ground up, as most of the hard work has been done for you and youll have the support of a network of advisors and trainers every step of the way. However, as a franchisee you are ultimately responsible for the success of your unit, and crea...

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Spotlight on 'Women in Franchising'

Franchising is becoming increasingly popular as a route to financial independence without the stresses involved in running your own business, but getting started can still be a daunting task for many people. Women in Franchising is a national association that was established by the Franchising Council of Australia to support women startin...

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How to hire right

Whatever size store you operate, youre going to need employees at some stage. Whether there are specific roles to fill or youre hiring someone to ease the burden of day-to-day management, choosing a suitable employee involves more than just reading their resume. Do you need to hire? Wages can be a major liability to small businesses, ...

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