Articles

A brand style guide is a reference tool to help keep your visual branding consistent across all levels of your business. I...
For Snap, customer relationships are key, and taking the time to foster these relationships day-in and day-out is one of t...
Dear fellow print enthusiast, Years ago, when I worked for an Australian workwear brand, I was in charge of the annua...
The appeal of franchise entrepreneurship includes flexibility, independence, personal growth and professional satisfaction...
'Shelf appeal' is the notion of how a product is perceived when it's placed on a shelf (or online) ready for purchase. In tod...
From early apothecary labels to colour-bursting, multi-font illustrations, the art of product labelling has come a long wa...
In the time of Facebook events and email invites, printed invitations have become far less common save for weddings and ot...
Event invitations are much like the opening act at a concert: their sole purpose is to get the crowd excited for the ma...
Digital printing has made immense technological leaps over the past two decades and continues to do so at what feels like ...
The growing global desire for increased sustainability has affected all kinds of industries, including print. Although som...
Two years ago, print press manufacturer Fuji Xerox launched the Iridesse production press a tool that has since revolut...
Make your prints pop with vinyl
Paper may be the most common print material, but it's not the only one to make your designs pop. In fact, depending on the ...
Take your internal comms from bland to brilliant
A lot of companies focus their creative energy on perfecting their brand and communications for their customers. Intern...
12 examples of how to make your signage stand out
Whether you're launching a pop-up store or moving to a more permanent location, it's important that customers are able to fi...
The future of label printing is now
Greater product varieties and the mounting popularity of small boutique brands has forced the print industry to embrace fl...

Resources

Whether it's your first event or your 50th, it's important to strategise before attending a conference or exhibiti...
When you're short on time, but your print job needs to look top-notch, the last thing you want is delays because your fi...
The role of colour in brand communicationsColour certainly matters when it comes to communicating your brand. Have you hea...
How branding can boost your bottom line A brand's visual identity has the power to shape consumer perceptions, establi...
Create your own brand style guide - free template When briefing printers or other external parties on design work for...
Your complete paper stock guideWhether you're printing business cards, brochures, or a presentation, the paper stock you se...

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