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12 Christmas business and marketing ideas to lift leads, sales and merriment

12 Christmas business and marketing ideas to lift leads, sales and merriment
You're probably not ready to hear it but, yes, Christmas is just a handful of weeks around...

The 12 brand archetypes - which one is your business?

The 12 brand archetypes - which one is your business?
If you've read our ultimate guide to SME branding, you'll know how beneficial good bra...

10 cool SME logo designs that are also super effective

10 cool SME logo designs that are also super effective
Considering a first or refreshed logo for your business? It's a project worth putting a lo...

Printed postcards: 5 simple ways to turn Postman Pat into Profit-Pulling Pat

Printed postcards: 5 simple ways to turn Postman Pat into Profit-Pulling Pat
It's no secret that direct mail is the king of response marketing. Even email kowtows to d...

Guerrilla marketing ideas that work for any business

Guerrilla marketing ideas that work for any business
Looking for unique ways to get big bang for your marketing dollars without spending big bucks?...

Good and bad customer loyalty stats - and how to profit from them

Good and bad customer loyalty stats - and how to profit from them
Returning customers are the lifeblood of business success. On average, regulars spend thre...

4 common SME marketing mistakes (and how to turn them into sales magnets)

4 common SME marketing mistakes (and how to turn them into sales magnets)
John Wanamaker, the American entrepreneur who pioneered department stores, price tags and mark...

6 direct mail tactics that skyrocket customer curiosity

6 direct mail tactics that skyrocket customer curiosity
The survey votes from SMEs are in. And they tell us a similar story about direct mail that the...

Business card trivia: 8 fascinating facts you can use as ice-breakers and sale makers

Business card trivia: 8 fascinating facts you can use as ice-breakers and sale makers
Business cards are some of the most underrated staff members a business can even employ. C...

How to draw big crowds to your booth at trade shows

How to draw big crowds to your booth at trade shows
You've secured a booth at the best trade show in town, and everyone who's anyone will ...

SME market research: How to do it accurately on a budget

SME market research: How to do it accurately on a budget
What's the one thing that determines the success of every business idea, marketing campaig...

How to build a visual identity (and 3 great SME examples)

How to build a visual identity (and 3 great SME examples)
The elements of your brand that people see - such as your logo, fonts, colours, photos, videos...
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