If you're a fan of beautiful business card designs, you already know the impact that spellbinding finishes can have when you hand them out to important new contacts.
But what about business card colour choices? How much can they influence people's perception of you and your business?
Colours have a powerful subconscious effect on our thinking.
A study in Canada called the "Impact of color on marketing," found that up to 90% of snap judgments made about products are based on colour alone. That's pretty remarkable.
Of course, many things can sway views on colour - personal preferences, past experiences, cultural influence, etc.
But with numbers like that, it's safe to say you should put some thought in to your business card colours before you design your own, or leave it to an expert.
Just like when you're creating a new brand or logo, the colours you choose for your card design should reflect the personality of your business. In other words, the way you want people to view you and think about you.
Here's what eight different colours often suggest to our brains.
Note: It doesn't mean we make all of these associations with each of these colours or that you should only choose these colours to convey a feeling.
Think of it more as a general guide to get you started in the right direction.
Examples Facebook, Ford, JP Morgan, Skype, American Express
Green on business card designs:
Examples AnimalPlanet, Android, Starbucks, Land Rover, Oxfam
Brown on business card designs
Examples Guinness, UPS, Hershey's, Alexander's Natural & Vegan
Orange on business card designs
Examples Amazon, Fanta, Nickelodeon, Hooters
Red on business card designs
Examples McDonalds, Netflix, The Rolling Stones, Target, Virgin
Yellow on business card designs
Examples IKEA, National Geographic, DHL, Hertz and, of course, Snap!
Black on business cards
Examples Gucci, Business Insider, Nike, Bentley
White on business cards
Examples World Wildlife Fund, Apple and millions more with some white area.
There's no doubt that colours play a vital role in your business card design and overall brand. But they are only one element.
The perfect card for you brings together the right colours, fonts, size, shape and finishes.
If you need some help designing and printing a card that leaves the impression you're looking for, drop in and see a business card expert at your local Snap Centre.
|Tags: Print Design|