Print products for a brand launch

A good first impression can go a long way, especially when you're trying to attract clients or customers with a new branding strategy. Here are five print products that can help you get it right from the very beginning of your brand launch.

1. Business cards

Having been around for more than 500 years, business cards are still an effective way to share your business details and form long-lasting, fruitful connections with your prospects. In addition to your contact details, the design of a business card, including graphics, finishes and paper stock, can reveal subtle sensory cues about your brand. An innovative yet on-brand design has the power to really set your business apart from the competition.

2. Letterheads

Like business cards, letterheads can help reinforce your brand identity during customer interactions. You can use your business letterheads for all official business correspondence, for example, client communication, invoicing, quotes and contracts.

3. Signs and posters

Of course, you should also think about how your business will attract attention on the streets. This is where things like signage and posters come in handy. Whether they're hanging in your front window or decorating a high-traffic billboard, branded signage can increase your reach. This can build your brand awareness, which is likely to lead new customers to your front door.

4. Brochure and flyers

Flyers and brochures come in a variety of designs, shapes, forms and sizes. Whatever your business, every aspect of these items can be personalised to your needs.

Flyers, for example, come in handy for short-term promotions, launches or events. Brochures, on the other hand, can hold more information due to their multi-page format. This makes these little booklets a great asset when introducing your brand at conferences or trade shows.

5. Stationery and other promotional items

Whether it's a calendar, pen, magnet, USB or a notepad, everyone loves a branded freebie. Including your staff. For them, as well as your customers, branded stationery and other promotional items create a tangible connection to your brand. Also, branded goodies and stationery items have a long shelf-life, so your target audience is likely to consider your brand on an ongoing basis.

Whether you're catching a customer's eye from a distance or reminding them on a day-to-day basis, branded products can give your business the best possible head start.

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