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How to make business videos clients will want to watch

Published: 13 November 2012
How to make business videos clients will want to watch

Business videos are a great way to connect with your clients.

But to make it worth the time you invest, it's important to create videos that clients will want to watch.

How to make it work

To be successful with your business videos, it's essential to understand who your clients are:
  • What will they want to watch?
  • What information do they seek?
  • What's important to them?
  • How would they like it delivered?
  • What tone will appeal to them?
Be sure to keep the video informative and educational so your clients get value from the experience, but also ensure that it relates to your business and represents your offerings truthfully, for your own benefit. To help turn viewers into clients, always remember to include a call to action at the end of your video to encourage them to contact you and deepen their engagement.

Types of business videos

Some ideas you could transform into videos:
  • Client testimonials
  • Case studies
  • Business introductions
  • Product instructions
  • "How to" demonstrations
  • Advertisements
  • Promotion of specials
  • Competitions
  • Question and answer sessions
  • Getting people to watch your video

Videos can be uploaded directly to your website, embedded into a blog or emailed to existing clients. They can also be posted on video-sharing sites such as YouTube and Vimeo for greater reach with audiences, or posted on social media sites such as Facebook, Twitter and LinkedIn. One of the great things about videos is that they can draw traffic back to your website and have the potential to increase search engine optimisation so you're more likely to appear in search results.

Contact Snap to learn more about how we can help you create high-quality business videos that are cost-effective.
Author: Snap Marketing

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