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A colour guide for branding and websites

Published: 18 October 2012
A colour guide for branding and websites

The colours you choose for your business whether for your brand identity or website can have a major impact.

Consider how you want your clients to feel when they come into contact with your brand and ensure you choose your colours with care. It can mean the difference between a new client and a never client.

Here are three tips to consider when choosing colours for your business:

1. Choose a colour that reflects your business personality

Humans associate colours with different emotions. For example, red is generally believed to symbolise passion while blue symbolises calm. Create a colour mood board and brainstorm words associated with your colour candidates to create a shortlist.

2. Choose a colour that is unique

Choose a colour close to competitors' branding and you'll have to work extra hard at trying to stand out. Do your research and ensure your business colours are unique.

3. Keep it simple

It is usually best to avoid using too many colours in your logo or across your website. Not only can it potentially make your marketing material more costly to reproduce, it can look cluttered and be hard to digest.

Once your branding is completed, it's important to apply it consistently across all of your assets, internally and externally. For potential clients, it makes your business easier to identify. For an internal audience, including stakeholders and employees, it creates an enhanced sense of professionalism.

Contact Snap for more information on how they can help with your business print, design and web needs.

Author:Snap Marketing
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