Living in a world where humans have shorter attention spans than a goldfish (yes, for real, as discovered in a Microsoft Study) it's hard to get noticed especially around Christmas time. But if you're looking for a way to quickly capture attention of your local audience, you can't go past well designed posters.
It's amazing how many Snap clients love to use posters - or the number of ways they use them events, sales, causes and more. But never are they more popular and effective than during the festive season.
There are lots of reasons they work. The big five are:
Like all marketing, you need to plan your poster campaign to get the best results. Here are a few tips:
1. Design your posters after market research
Find out what your audience need, where they frequent, and when they'll be there to understand the buying habits of your customer and where you need to focus. Design your poster you have the facts. And use a graphic design expert to help.
2. Highlight your benefits
Talk about what you offer the customers above the product, event or service details. Instead of saying you have a fancy tap system, focus on how you can help eliminate wastage of water and reduce water bills.
3. Consider size, location, and layout
While designing a poster, have a clear idea of where it will go, how it should look (rectangle, square, star, round etc) and how big it should be. For e.g., a poster that's to go on a window display will different from a poster to be put up in bus stop.
4. Make the most of finishes
Although posters don't need to last forever, the condition of the poster as its doing its job reflects on your brand. If it's going to be outdoors in the sun and rain, be sure to use a UV resistant finish.
Christmas is the perfect time to be hitting the streets with a power packed poster for an offer, event or other seasonal promotion. You can showcase them in shop windows, near bus stops, other businesses (if they agree) and more.
Don't let the peak weeks pass you by
Christmas is a great time to boost sales, leads and profits but there are only weeks left to make the most of opportunities. Plus, if you do the printing at the last minute, you run the risk of booked out printers.
Now is the time to have some posters designed and printed quickly to get the jump on your competitors for the end of the year, so you're on a roll into 2017.
Contact your local Centre today for more information on maximising your poster placing efforts.
|Tags: Print Marketing|