Resources

Snap is here to help with all your resources

Snap stays ahead of trends in the industry, with an ever-developing portfolio of services, professional design and creative ideas that meet the needs of businesses small, medium or large. All backed by fast, dependable and friendly local service.

We also like to help our clients keep informed, and bring you this resource library to help you  with your questions about print, design and websites, as well as marketing.

Print

Print

The pros and cons of digital and offset printing

Choosing between offset printing and digital printing for your smaller print jobs In the past, offset printing was the clear and natural choice when you needed a print job. But with the increasing popularity of digital printing, the choice has become more confusing. Especially when the majority of people don't know the difference betw...

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Understanding page sizes

At Snap, we're experts in printing and have been for over 100 years. If you have a brochure, flyer or poster to print, follow our paper size and printing guide. Well recommend a suitable size and explain the options to help you communicate your message more effectively. Brochures Brochures contain your business credentials, wi...

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Understanding print finishing techniques

Getting to grips with common print finishing techniques will help you make the right decision when it comes to printing your brochure, flyer, business card or poster. Cello finishing Short for celloglazing. A thin plastic film is applied on top of the printing to seal, protect and finish it. Both gloss and  matt cello can be prin...

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Design

Design

Professional web design vs. Do-It-Yourself

What design approach is best for your business? Do-It-Yourself jobs are such a great way to save cash and provided that you know what you're doing, the results can be just how you want them. A DIY job can save you significant amounts of money particularly if building your own corporate website. Just bear in mind that DIY jobs aren...

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Resizing photos for the best results

Large digital photos make great posters or flyers but are difficult to email or use on the web. What can you do to make sure your photo is the correct size for print, emails and websites so you get the best results? Digital photos are made up of thousands at times, millions of pixels (picture elements). Pixels are the smallest controllabl...

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You never get a second chance to make a first impression

What's behind your brand's first impression? A brand will either live or die by the first impression. It's a short moment where a consumer cements a connection to your brand and defines what they think about your business. And you'd better hope it's a positive experience, because their thoughts will stick. Essentia...

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Websites

Websites

Creating a social media policy for business

As social media has gone from being a digital playground for college students to a big-business marketing tool, many brands have come under fire for bad practice. Take these five pointers for creating a policy for your SME to help prevent your brand from being subject to brand-damaging activity or legal problems.   1. Group ...

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Making your website and social media work better together

Potential clients browsing online no longer use one channel to interact with a business instead they have begun to move between multiple channels that bring together their experience as a whole.  Make sure your business is ahead of the game by integrating all of your online mediums and getting the most out of each platform. Give ...

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Google Webmaster Tools

For webmasters, prominence in Google search engine results can mean everything. Fortunately, Google Webmaster Tools is a free service that makes it easy for webmasters to gather vital information about their websites in order to increase their search rankings. Many businesses already use Google Analytics to keep track of the total traffic...

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