Flyer Size Guide

Discover the most popular flyer dimensions & how they are used.

Flyer Sizes

Printing flyers is an excellent, cost-effective piece of marketing collateral for promoting events, new products and special offers.

DL Flyers

Size: 99 x 210mm

As one of the most popular options, the size of DL flyers allows for maximum portability while still maintaining a sophisticated look. Popular as inserts for mail campaigns and letterbox drops.

A6 Flyers

Size: 105 x 148mm

The same size as a postcard but lightweight, A6 flyers are a smaller but handy option for inserts and handouts.


A5 Flyers

Size: 148 x 210mm

Offering more space for copy and images, A5 flyers are a popular choice for leaflet drops and event handouts that need to contain more information.

A4 Flyers

Size: 210 x 297mm

With ample space to get creative and explain your offer or event in detail, A4 sized flyers are the ideal solution for those wanting to include more images and information in their flyer.

A3 Flyers

Size: 297 x 420mm

The largest of the group, the bold A3 flyer is commonly used for menus and promoting community events.


Flyer Size Chart

Unsure which flyer size is suitable for your project? Use our handy flyer chart to compare your options and get started on designing an impressive flyer.

Factors To Consider When Choosing the Size & Shape of Your Flyers

Available Space

The available space of your flyer will depend on its size. Luckily, the double sided format of flyers means there is more space to get creative with design when compared to other promotional materials.

Make the most out of your flyer size by incorporating different sized texts, high definition images and eye-catching layout choices. And if you find yourself struggling to keep your design within the flyer’s dimensions, then you may want to consider upgrading to a larger design. To contextualise the various flyer sizes, look no further than our guide for paper sizes from A0 to A6.

How You Plan to Distribute Your Flyer

Are you going to be hand delivering it by mail? Will you be handing the flyers out at an event or presenting them on a wall or bulletin board amidst other flyers?

Different flyer designs suit various distribution methods. Flyers that will be delivered by mail will have to be small enough to fit through the slot of a mailbox, which is why the DL size is popular for mail distribution. Similarly, flyers handed out at events should not be so large that they become a nuisance to the people receiving them.

Design & Readability

Flyers allow for greater creativity in comparison to other promotional materials. However, it’s important to prioritise readability in your design to ensure that you don’t overwhelm the reader with clashing colours or too-small font.

Your distribution plans will also influence your flyer’s design. If your flyer needs to stand out amongst a crowd of your competitors’ flyers, then you’ll benefit from a brighter design with more urgent text that is large enough to attract the eyes of those passing by. However, if you are planning on handing out flyers to potential customers at conferences, elements like larger text and vibrant colours may not be as crucial to its design.

All about the DL flyer size

Often considered the ‘standard’ flyer size, the DL flyer size measures at 99mm by 210mm, which is the same size as one-third of an A4 piece of paper. Their tall and slim design makes them a popular choice for price lists, letterbox drops, inserts for direct mail campaigns, menus and other types of promotions.
DL flyers can come in double-sided and folding formats, both offering plenty of space to get creative with your design without compromising on the amount of information you include.

Need help with designing or printing flyers, or a flyer of a custom size?

SNAP are the experts in flyer design and printing. The team at your local Snap Centre will know exactly what size, style and finish is perfect for your particular business purpose. Our graphic designers can help you communicate your key messages with impact, while our print specialists will ensure you are delivered a professional finished product.

Prefer to buy online?
With Snap Print-Online, you can work
with SNAP 24/7.

Design online:
  • Upload your pre-prepared artwork.
  • OR you can request to use Snap's graphic design services.

Buy Print online:
  • First, select your preferred brochure size.
  • Then choose from the available print options.

Delivery or Click-and-Collect:
  • At the check-out, you can choose to have your order delivered to you, or you can click-and-collect from your local Snap Centre
Manage Online:
  • After registering with Snap Print Solutions, you'll be able to manage all your artwork and print orders online.

Of course, you'll still enjoy the support, expertise, convenience and speed of service provided by your local Snap Centre.

Other Size Guides

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