Resources

Snap is here to help with all your resources

Snap stays ahead of trends in the industry, with an ever-developing portfolio of services, professional design and creative ideas that meet the needs of businesses small, medium or large. All backed by fast, dependable and friendly local service.

We also like to help our clients keep informed, and bring you this resource library to help you  with your questions about print, design and websites, as well as marketing.

Print

Print

The pros and cons of digital and offset printing

Choosing between offset printing and digital printing for your smaller print jobs In the past, offset printing was the clear and natural choice when you needed a print job. But with the increasing popularity of digital printing, the choice has become more confusing. Especially when the majority of people don't know the difference betw...

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Understanding page sizes

At Snap, we're experts in printing and have been for over 100 years. If you have a brochure, flyer or poster to print, follow our paper size and printing guide. Well recommend a suitable size and explain the options to help you communicate your message more effectively. Brochures Brochures contain your business credentials, wi...

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Understanding print finishing techniques

Getting to grips with common print finishing techniques will help you make the right decision when it comes to printing your brochure, flyer, business card or poster. Cello finishing Short for celloglazing. A thin plastic film is applied on top of the printing to seal, protect and finish it. Both gloss and  matt cello can be prin...

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Design

Design

How to create a high-resolution PDF

Its common practice for printers to ask for high-resolution PDFs of your artwork or document for printing. But what is a high-resolution PDF, how do you create it and why do you need it? Weve got the answers here. What is a PDF? A PDF is a Portable Document Format, created by Adobe Acrobat, which enables documents to be displayed with...

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Graphic design - an artwork glossary

You don't have to be a graphic designer to benefit from understanding basic design and artwork terminology. Learn the jargon and youll be able to confidently create briefs for designers and ensure your document looks exactly the way you want.  Artwork This is your designed document that will go into printing. It will usua...

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Websites

Websites

SEO: Search engine optimisation

Search engine optimisation (SEO) is the process of getting your website to rank as highly as possible in free, or organic, search results. This is achieved by writing web content in a way that gets noticed by search engines. By researching the best and most commonly used keywords to describe your business and strategically placing these t...

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How to ensure your eMarketing doesn't become spam

Email marketing is a simple and effective way of promoting business products and services to clients, but you must comply with best practice guidelines to avoid the dreaded spam filters that can damage your client communications and your business. How do you get caught by spam? Spam filters detect junk mail based on a variety of facto...

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Pinterest for businesses

Pinterest may be relatively new on the social media scene, but it has proven extremely popular for both individuals and businesses alike. Combining social networking and image publishing in one, Pinterest allows users to create multiple themed pinboards where they can virtually pin content that interests them. Whether it's media from ...

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