Print Articles

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Large format printing can help your brand achieve cut-through

Print is not dying. It is simply evolving as technologies and business needs also change and evolve. The large format printing industry (also referred to as wide set printing) is as popular as it has ever been. That's because businesses fight for cut-through in a highly saturated marketplace.  Branding at events, strong colourful...

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POS with a point of difference

In a world full of shops and advertisements, consumers only sit up and take notice when posters, banners and in-store signage pops. When it comes to point-of-sale (POS) marketing, follow these top tips for creating POS displays with a point of difference. 1. Utilise your windows Your store windows are basically billboard advertising s...

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How to launch successful offline promotions

While a great deal of attention is given to online marketing these days, traditional marketing can still be an important part of generating new business. Even publicising your website offline can be effective if done correctly. But before launching any marketing campaign, its important to step back and take a good look at your client base...

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Choosing the right finish for your print

Ordinary print jobs are a thing of the past. Transform your printable business materials into something eye-catching and unique with a range of print finishes that will add value to your brand. Consider these professional finishes for your next print job: Trimming involves cutting a document down to its finished size. If your product requ...

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The power of personalisation in marketing

Research in Australia and abroad proves that personalisation in marketing increases response rates. With one marketing document, you can easily create a corresponding data file that specifies personalised elements relevant to each of your individual recipients. This targeted approach means your direct mail campaigns can actually connect w...

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