Design Articles

Design

Top 10 tips for a great graphic design brief

How do you get the design you want? By creating an effective graphic design brief. Whether you're working with a graphic designer on a new website, catalogue, logo or promotional flyers for your business, it's crucial to give them a clear and detailed brief. If you're not sure exactly what you want, start by sharing any ge...

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The top ten ways to make your business typeface rock

Whether you call them fonts, typefaces or typestyles, what you choose for your business speaks volumes about what you stand for. Like colours, there is a psychology behind fonts. Your choice (or rather, the choice of your graphic designers signed off by you and your other stakeholders) should reflect the intentions of your company. To...

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Why should I invest in business branding and design?

We always hear people say "never judge a book by its cover", but we are also told how important it is to make a good first impression. The truth is, that whether right or wrong, we are often judged by how we appear and the face we put forward to the world. This is as true for business branding as it is for an individual. In a hi...

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Your personal brand is as important as your company brand

You've got a logo, your colours and maybe even a tagline for your company. The website is live, the signage is up and you're ready to start business. But what about well, what about YOU? Whether you're starting a new business, refocusing your current business or breathing new life into your current brand, you represent your br...

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Which colour format is best for your business?

So, you need to produce a high quality document for a presentation, or ensure that your document looks great on a screen. The colour format you use will make all the difference. Let's consider, for a moment, the three main colour formats CMYK, RGB and PMS. To printers and designers these are everyday terms, but to business owners, thi...

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