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Which colour format is best for your business?

Written on the 8 April 2015 by Snap Marketing

So, you need to produce a high quality document for a presentation, or ensure that your document looks great on a screen. The colour format you use will make all the difference.

Let's consider, for a moment, the three main colour formats CMYK, RGB and PMS. To printers and designers these are everyday terms, but to business owners, this can often lead to confusion.

CMYK

Yes, we've all been there before. Why does my hard copy look so dull compared to the epic vibrancy on my computer screen? No, don't check the printer cartridges they are fine. The problem here is you're using a RGB colour scheme.

CMYK (Cyan, Magenta, Yellow and Black) is the standard colour profile for almost everything printing. We're talking business cards, posters, flyers and brochures - you get the picture. This colour scheme looks brilliant on paper see the results for yourself.

Before moving onto RGB colour schemes, let's quickly look at Offset Printing versus Digital Printing.

Offset Printing

Why Offset?

Offset printing is the method you want for your large batches or long runs. For example, if you need 3000 double-sided flyers or 1000 business cards, Offset printing is a great cost effective way to print out long runs with fantastic results.

Digital Printing

Why Digital?

Digital printing is best used for small batches or short runs. It is very cost effective with the smaller jobs you may have day-to-day and the digital printers on offer today produce great copies. It's best to keep these runs small and always make sure you compare Offset and Digital pricings to help you decide which is best for you.

RGB

RGB (Red, Green, Blue) is for all things digital - logos, websites, digital banners and everything in between.

RGB creates vivid bright colours and is the colour scheme used for images and videos you see on your computer screen and mobile devices. Using RGB schemes you can really create some amazing images for your online campaigns.

PMS

PMS (Pantone Matching System) is used to correctly match materials with their corresponding RGB or CMYK colours. For example, printers use PMS to match colours for anything from fabrics, paints, clothes and printed materials. PMS is primarily used to print spot colours.

Let's say you want something printed that has a unique colour, like a metallic banner on a business card, or poster with vibrant fluorescent colours - spot printing using PMS is the method for you. This creates that 'wow factor' we have all experienced when viewing a truly brilliant print.

Still confused? That's ok your local Snap Centre is here to help. Just ask them what's best for your particular project and they'll make sure the finished product looks exactly how you want it.

 


Author: Snap Marketing

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