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Question 1

Q: Should I put a lot of product information on my business card?

Answer

No. Reserve your business card for your most basic contact information. It's fine to put a tagline or short sentence about what services or products you provide. If you feel strongly that this may be your only opportunity to contact your customer, put product information on the back of the business card.

Question 2

Q: Are colour business cards worth the extra cost?

Answer

Yes. This is especially true if you have colour in your logo or want to include your picture on the card. The difference between colour or black and white is often only a few dollars. If you are on an extremely restrictive budget, use different shades of grey to highlight different parts of your business card.

Question 3

Q: Will lots of graphics and images help me sell more?

Answer

No. Graphics and images will make your card more appealing to the eye. But beyond a logo or background image, graphics and images can clutter the card. Remember, the point is that your customer remembers your information, not how nice of a picture you have.

Question 4

Q: Should I include my logo on the business card?

Answer

Yes. Your logo is at the core of your brand. You should expose customers to it as often as possible. If your company has a well recognised logo, it becomes important to associate your name with your company's logo to build trust.

The bottom line: somewhere in between bare bones and overboard is the most effective approach to business card design. Choose the middle ground and your business cards will be the successful marketing piece you desire.

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Frequently Asked Questions around Business Cards

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