Custom fields are an excellent way to make a generic email campaign seem more personal to the recipient. Popular custom fields are the recipient‘s first name, or company name, but you can create a custom field from any of the details you have saved about a contact.
Note: If you are using a custom field for a contact that has no information stored for this custom field (e.g. the custom field is Company but you haven‘t stored this information about the contact) then the custom field will not work properly.

To create a Custom Field:

1. When you are editing the HTML version of your email campaign, click where you want the custom field to go.
2. Click on the Custom Field icon.
   
   
3. Select the Custom Field you want from the drop-down menu.
4. Click OK.

The custom field will appear in your text as the description of the custom field surrounded by square brackets. e.g. [First Name]. When the email campaign is sent, the program will automatically fill in this information for each contact based on the information you have saved against this contact.