Board of Directors

Mr P Russell Non Executive Chairman

Appointed to the Snap Board in July 2012, Mr Peter Russell has held various Executive Director positions with the Peppers Group and Australian Management Ltd as well as Co-founder and Executive Director of the Property Smith Group and CEO and Director of the Rylands Group. Mr Russell is currently the Managing Director of Kurrawonga Pty Ltd and serves as the Chairman of Yarra Ranges Regional Marketing Ltd.

Mr Russell is a Councillor and Treasurer of the Harvard Club of Australia, Victoria and a Trustee of the Harvard Club of Australian Foundation. As a member of the Australian Institute of Company Directors, Mr Peter Russell is a keen supporter, member and Past President of the Eastern Suburbs Hockey Club (Sydney).


Mr M J Read-Smith Non Executive Director

Appointed a non-executive director in 1996.  Mr Read-Smith is a self employed businessman residing in New Zealand who has been involved in a variety of businesses including display advertising, printing, exhibition organisation and management, records management and property development.

Mr Read-Smith has had a wide community involvement including past Director and Chairman of Tauranga YMCA and has worked on a voluntary basis as business mentor through the Tauranga Chamber of Commerce and as a judge in the Tauranga Regional Business awards.


Ms A Cashman Non Executive Director

Ms Cashman was appointed to the Snap Board in November 2014, after an established and successful career in B2B and B2C environments, in both the US and Australasia. Cashman came to SFL after fifteen years of holding CEO, MD and Senior Vice President positions, including eight years as a company director. More recently, Cashman has been appointed as an independent non-executive director on selective boards, and strategic advisor to businesses in diverse industries, including communications, technology, and distribution.

Ms Cashman is active within the Blue Mountains jogging community, is a keen swimmer, an occasional triathlete, and a mentor within the Southern Cross University business cohort.


Mr M Lindsay Non Executive Director

Mr Mark Lindsay was appointed to the Snap Board in June 2015. Mr Lindsay brings extensive franchise knowledge to the SFL Board after 10 years holding Non Executive Director, CEO and COO positions with Quick Service Restaurant Holdings. The QSRH group owns the brands Red Rooster, Chicken Treat and Oporto.

Mr Lindsay is currently Managing Director of Azure Capital Private Equity Pty Ltd and Chairman of the Advisory Board Manford Records Management. Lindsay is a member of the Institute of Chartered Accountants Australia, a member of The Securities Institute Australia, and a member of the Chartered Institute of Company Secretaries. He holds a Bachelor of Business with a Double Major in Accounting and Finance. Mr Lindsay is an avid golfer and also enjoys walking, boating and spectating at most sports.


Mr S Edwards Chief Executive Officer/Executive Director

Mr Edwards joined Snap in 2001 and has held numerous senior management positions with global responsibilities within the wider Snap Group. Stephen is a highly qualified executive, working for many leading organisations including Panasonic, News Limited and Coca Cola Amatil; with a strong background in revenue generation, strategic development and leading change.  Stephen has worked in a range of industries including printing, packaging, graphics and communication, technology and franchising.

Stephen has been a board member of Adroit Management Group, Printing Industries Association of Australia (PIAA), Graphic Arts Services Association of Australia (GASAA) and is currently a Director of the Snap Group and the not-for-profit organisation, Newhaven Farm Ltd.

Stephen is a member of the Australian Institute of Company Directors, holds qualifications in management and franchising and has studied leadership over the past 20 years. He is a ten times Ironman, enjoys staying fit and healthy as well as travelling.

Tony Geange - General Manager Finance/ Company Secretary at Snap

Mr T Geange General Manager Finance/Company Secretary

Mr Tony Geange was appointed into the new role in January 2014. Tony has a Bachelor of Social Sciences and a Graduate Diploma in Business Administration and a distinguished management career. Tony is a member of The Australian Institute of Company Directors and was on the Board of uwsconnect, he has been a member of many other sub committees throughout his career. In Tonys most recent role as General Manager at uwsconnect he reported to the board of directors, had responsibility for over 400 staff and had responsibility for over 49 assorted businesses. The company went through a fantastic growth phase in the 10 + years Tony was at the helm.

Tony's career also includes multiple years as a business owner as he was in a partnership with an accounting practice. Tony is a 12 time ironman and completed the 30th anniversary New Zealand Ironman in March 2014. Tony is a kiwi and is an avid All Blacks Rugby fan.


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