How easy is it to move your business? In theory it should be a simple process. Choose some new premises, pack up and go. But the reality can be a little different. Snap Silverwater recently moved into a new Centre at the beginning of April. The challenge was how to keep the Centre running and client work progressing during the move process, which required a complete fit out including painting and recarpeting as well as moving large and delicate printing machines. Franchise Owners...

We process hundreds of thousands of words every day, all of them visualised in fonts that have their own history, tone and attitude. Here we take a tour of Western typeface’s biggest players. 1440 Johannes Gutenberg introduces moveable type printing, marking the true beginnings of modern typography. In 1455, he publishes the first volume of the Gutenberg Bible using an early Textura typeface. 1470 The original Roman font is developed in Venice, setting the standard...

Vine, Twitter’s new video-sharing app, is taking the world by storm and helping businesses promote their brands in a completely new way. Here’s what you need to know about Vine: The concept Vine is a free video-sharing app that captures six-second, looping videos. Think of it as the video version of Instagram. The app is also deeply integrated with Twitter and Facebook, so you can share short, snappy videos with the world. The Vine advantage Vine hit the number...

In early February Snap West Perth sponsored the Snap WA Sharpie State Championships regatta at Fremantle Sailing Club. Fremantle Sailing Club was the perfect venue for guests to watch from spectator craft, and Snap entertained a number of clients during the course of the regatta. Snap West Perth’s sponsorship assisted the amateur group of yachts people to have the regatta conducted by a Principal Race Officer from the International Sailing Federation 2011 Olympic lead up team....

Great design is the result of one definitive document – a comprehensive, inspiring design brief. From websites to marketing materials, here are the basics for putting together a pitch-perfect brief. What exactly is a design brief? It’s essentially a set of instructions for your designer that defines the objectives, parameters and requirements of the design project. Whether you’re creating a website, flyers or online marketing materials, your designer will be...