Articles

The top ten ways to make your business typeface rock

Whether you call them fonts, typefaces or typestyles, what you choose for your business speaks volumes about what you stand for. Like colours, there is a psychology behind fonts. Your choice (or rather, the choice of your graphic designers signed off by you and your other stakeholders) should reflect the intentions of your company. To...

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How to successfully run your business from home

What makes a successful business run from home? With the advances in technology, it's no secret that running your business from the comfort of your own four walls has never been easier. But, like everything, it has its advantages and disadvantages. 1. Create your own working space. Don't make this the couch or the dining table...

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Five reasons you need to review your website now.

How do I know I need to change my website? Your company website is your main marketing tool. Sadly, many business owners pay little attention to theirs, while canny competitors are moving further and further ahead in sales. Is this you? "It's worked perfectly well for years now." "I don't see any n...

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Spring clean your business marketing plan

What should I do to improve company profits? As a small business owner, spring is the perfect time of the year to take a good, long look around you and see what needs improving.  After all, there's nothing like warmer weather to invigorate you and your team. It doesn't matter whether you're a service provider or a ret...

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Inspiring your staff

There is nothing wrong with a bit of healthy workplace competition. It can help to motivate staff and keep them on track with targets, KPIs and performance. But how do you prevent competition from becoming negative or unhealthy? Here are three key ways to motivate staff and maintain a healthy level of competition in the workplace. Set...

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