Articles

Why should I invest in business branding and design?

We always hear people say "never judge a book by its cover", but we are also told how important it is to make a good first impression. The truth is, that whether right or wrong, we are often judged by how we appear and the face we put forward to the world. This is as true for business branding as it is for an individual. In a hi...

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Why joining a franchise is easier than starting your own small business

If you are thinking of starting your own business maybe you should consider purchasing a franchise. There are hurdles starting your own business such as brand development, strategic planning. Many small start-up businesses fail.   "Now, the thing about joining a franchise is that you buy into an already established brand tha...

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Your employees are your brand ambassadors. Keep them happy.

Simple and cost effective ways you can improve your culture and motivate your staff. As a small business owner, there are a multitude of things you have to think about on a daily basis: wages, taxes, overheads and growth, to name a few. With limited budgets and time, it's often essential to make choices as to which areas of the busine...

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Large format printing can help your brand achieve cut-through

Print is not dying. It is simply evolving as technologies and business needs also change and evolve. The large format printing industry (also referred to as wide set printing) is as popular as it has ever been. That's because businesses fight for cut-through in a highly saturated marketplace.  Branding at events, strong colourful...

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Your personal brand is as important as your company brand

You've got a logo, your colours and maybe even a tagline for your company. The website is live, the signage is up and you're ready to start business. But what about well, what about YOU? Whether you're starting a new business, refocusing your current business or breathing new life into your current brand, you represent your br...

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