How do I know I need to change my website?
Your company website is your main marketing tool. Sadly, many business owners pay little attention to theirs, while canny competitors are moving further and further ahead in sales.
Is this you?
"It's worked perfectly well for years now."
"I don't see any n...
When it comes to marketing, the internet is the great equaliser, offering small businesses many of the same opportunities that large corporations have.
Here are seven "on a shoestring" online marketing strategies that every small business owner should consider:
1. Get social
Between LinkedIn, Facebook, Twitter, Google+, ...
If your business website isn't mobile friendly, Google has made it clear that your page rank will drop in favour of those sites that are optimised for smartphone and tablet viewing. For most businesses, losing page rank means losing money.
This is one of the many Google algorithm updates where they have clearly stated their intentions...
Although we often try to deny it, first impressions count for a lot. Your website is often your customer’s first touch point with your business. In today’s marketplace, it’s your business card and your shop front, so it’s essential that your visitors be impressed by what they see.
Gaining online recognition is an important factor to your business's success. See below 4 tips to better visibility online:
1. Use keywords
A keyword is a common word or phrase that your target audience type into a search engine to find relevant information. For example, if you're a lawn mowing company in Sydney and a pot...