Resources

Snap is here to help with all your resources

Snap stays ahead of trends in the industry, with an ever-developing portfolio of services, professional design and creative ideas that meet the needs of businesses small, medium or large. All backed by fast, dependable and friendly local service.

We also like to help our clients keep informed, and bring you this resource library to help you  with your questions about print, design and websites, as well as marketing.

Print

Print

The pros and cons of digital and offset printing

Choosing between offset printing and digital printing for your smaller print jobs In the past, offset printing was the clear and natural choice when you needed a print job. But with the increasing popularity of digital printing, the choice has become more confusing. Especially when the majority of people don't know the difference betw...

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Understanding page sizes

At Snap, we're experts in printing and have been for over 100 years. If you have a brochure, flyer or poster to print, follow our paper size and printing guide. Well recommend a suitable size and explain the options to help you communicate your message more effectively. Brochures Brochures contain your business credentials, wi...

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Understanding print finishing techniques

Getting to grips with common print finishing techniques will help you make the right decision when it comes to printing your brochure, flyer, business card or poster. Cello finishing Short for celloglazing. A thin plastic film is applied on top of the printing to seal, protect and finish it. Both gloss and  matt cello can be prin...

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Design

Design

How to create a high-resolution PDF

Its common practice for printers to ask for high-resolution PDFs of your artwork or document for printing. But what is a high-resolution PDF, how do you create it and why do you need it? Weve got the answers here. What is a PDF? A PDF is a Portable Document Format, created by Adobe Acrobat, which enables documents to be displayed with...

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Graphic design - an artwork glossary

You don't have to be a graphic designer to benefit from understanding basic design and artwork terminology. Learn the jargon and youll be able to confidently create briefs for designers and ensure your document looks exactly the way you want.  Artwork This is your designed document that will go into printing. It will usua...

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Websites

Websites

SEM: Search engine marketing for business

The term search engine marketing (SEM) refers to a number of techniques used to make a website achieve better rankings in search results and therefore increase traffic to that site. While some techniques involve paying for services to increase website visibility, others are free. Search engine marketing can be broken down into three main ...

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Dos and Don'ts of blogging for business

Blogging gives your business a chance to talk directly with your clients and tell them more about the sort of products and services you offer. A recent study conducted by HubSpot showed that business blogging leads to 55 per cent more website visitors. DO invest in great design Your blog doesn't need to be too fussy, but a des...

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All about QR codes

Even if you don't know what they're called, you've likely seen them around those barcode-type black and white digitised squares seen on everything from magazine ads to movie posters to bottles of water. All the rage nowadays, QR codes, aka Quick Response codes, are electronic barcodes containing an almost limitless variety of ...

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