Resources

Snap is here to help with all your resources

Snap stays ahead of trends in the industry, with an ever-developing portfolio of services, professional design and creative ideas that meet the needs of businesses small, medium or large. All backed by fast, dependable and friendly local service.

We also like to help our clients keep informed, and bring you this resource library to help you  with your questions about print, design and websites, as well as marketing.

Print

Print

The pros and cons of digital and offset printing

Choosing between offset printing and digital printing for your smaller print jobs In the past, offset printing was the clear and natural choice when you needed a print job. But with the increasing popularity of digital printing, the choice has become more confusing. Especially when the majority of people don't know the difference betw...

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Understanding page sizes

At Snap, we're experts in printing and have been for over 100 years. If you have a brochure, flyer or poster to print, follow our paper size and printing guide. Well recommend a suitable size and explain the options to help you communicate your message more effectively. Brochures Brochures contain your business credentials, wi...

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Understanding print finishing techniques

Getting to grips with common print finishing techniques will help you make the right decision when it comes to printing your brochure, flyer, business card or poster. Cello finishing Short for celloglazing. A thin plastic film is applied on top of the printing to seal, protect and finish it. Both gloss and  matt cello can be prin...

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Design

Design

Testimonials: Why they can make all the difference

One of the best ways to convince prospective clients to go with your business is to utilise the power of testimonials. Testimonials are a highly effective marketing tool, and best of all they're free! Testimonials from a variety of clients are a great way to promote your product or service. A potential client reading your testimonials...

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Brand identity: What is it and why is it so important?

A brand identity is the face of your business. It represents your companys values, services, ideas and personality. It can generate loyalty from your clients and make your employees proud to work for you. What is it? The simple definition of brand identity is how you want the market to perceive your product or brand. Brand identit...

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Power of great design will make or break your marketing

Your online user experience is just as important as your brand itself. Many people believe that what they read on a business' website is a strong reflection of its brand. But many forget that the overall look and feel of a site has a pretty weighty impact too. In fact, the user experience is just as important as your business' bra...

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Websites

Websites

Ten tips for a great mobile website

Smartphones are now an integral part of our daily lives, and businesses need to include a mobile format in their website strategy. Fast facts* Smartphones are always on, always with you - 74% dont leave home without their device Smartphones are used everywhere - at home (98%), on the go (85%), in shops (68%) 65% of peo...

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Social media: How to create and source content

You can never underestimate the importance of interesting content to engage audiences on social media channels. While sourcing quality content requires time, effort and organisation, the benefits are well worth the effort. Content is a powerful vehicle for your business to: Attract potential new clients. Retain existing clie...

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Google AdWords

Google has a suite of easy-to-use services that help even the most technically challenged small business owner find their feet in the world of websites. One of these is Google AdWords, the companys flagship advertising platform. What is Google AdWords? Google AdWords is an online advertising program that aims to help you increase web ...

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