Resources

Snap is here to help with all your resources

Snap stays ahead of trends in the industry, with an ever-developing portfolio of services, professional design and creative ideas that meet the needs of businesses small, medium or large. All backed by fast, dependable and friendly local service.

We also like to help our clients keep informed, and bring you this resource library to help you  with your questions about print, design and websites, as well as marketing.

Print

Print

Brochures: A how-to guide for doing it well

A well designed, informative brochure is an essential tool for any business. It can establish credibility and solidify brand identity but it must be done well. What is it exactly? Brochures are pamphlets or booklets that represent who you are and what you do. They highlight your benefits and should encourage prospective clients to con...

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Direct mail: the unsung hero of marketing

Don't let direct mail fall to the back blocks of your business  In todays tech-savvy era, a high proportion of marketers are quick to disregard direct mail in favour of more popular marketing channels like the internet. But what theyre failing to realise is that direct mail can actually be a more effective way to reach your targe...

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The impact of large format printing

Large format printing is a powerful way to create eye-catching signage and promotional material. Large format printing (also known as wide format imaging) has totally revolutionised the way the digital print and sign industry produce large format print content. Today, businesses can create eye-catching signage and promotional material to ...

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Design

Design

What's your type?

With thousands of different typefaces available, choosing the right type for your business isnt always easy. Most businesses choose two or three different typefaces to use consistently: one for all body text, and one or two different types for headings and logos. A winning combination of fonts will be easily readable, naturally complement...

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Do you need a new logo?

As a startup, you might have had lots of vision for your business, but you couldnt have predicted exactly how your business would develop. Over the years, you might have grown rapidly or reshaped your offering according to your clients needs. So the logo you began with might not be suited to the logo you need today. If its been some ...

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Why create a style guide?

If you have several employees involved in communicating externally, or a third party developing your website or marketing your business, then you need a style guide. It will save you time and money in the long run. What is a style guide? A style guide is a document outlining the standards you want to apply to all your business communi...

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Websites

Websites

How to maximise your brand's online presence

A memorable and authentic online brand presence is your digital handshake with the world. It captures attention, establishes credibility and sets your business apart from the competition. The trick, however, is being found. Here are three easy ways to maximise your brands digital footprint. Optimise your website Your business webs...

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What's all this about? Why your website's About Us page matters

For most businesses, the About Us page on their website is one of the most visited. It's the page that tells the story of your business, so it pays to make it informative and insightful. Tell everyone who you are Not everyone who lands on your website will know about your company, so use the About Us page to teach them. Let them k...

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Opening a shop online?

In 2016, the total online spend is expected to be around $26.9 billion in Australia. If you want a piece of that profitable pie, its time to get your business online and start building a digital client base. With a bit of research and some professional help, its not nearly as scary or difficult as it might at first seem. 1. Invest in ...

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