Resources

Snap is here to help with all your resources

Snap stays ahead of trends in the industry, with an ever-developing portfolio of services, professional design and creative ideas that meet the needs of businesses small, medium or large. All backed by fast, dependable and friendly local service.

We also like to help our clients keep informed, and bring you this resource library to help you  with your questions about print, design and websites, as well as marketing.

Print

Print

Choosing the right finish for your print

Ordinary print jobs are a thing of the past. Transform your printable business materials into something eye-catching and unique with a range of print finishes that will add value to your brand. Consider these professional finishes for your next print job: Trimming involves cutting a document down to its finished size. If your product requ...

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The power of personalisation in marketing

Research in Australia and abroad proves that personalisation in marketing increases response rates. With one marketing document, you can easily create a corresponding data file that specifies personalised elements relevant to each of your individual recipients. This targeted approach means your direct mail campaigns can actually connect w...

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The importance of checking proofs

Spelling mistakes or botched-up colours on your business brochure or website can turn off potential clients. That's why taking the time to check every detail of a proof can save you a bundle in reprinting. A proof is a trial version of whatever it is you're having printed or designed. They are used by printing and design companies...

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Design

Design

Your personal brand is as important as your company brand

You've got a logo, your colours and maybe even a tagline for your company. The website is live, the signage is up and you're ready to start business. But what about well, what about YOU? Whether you're starting a new business, refocusing your current business or breathing new life into your current brand, you represent your br...

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Which colour format is best for your business?

So, you need to produce a high quality document for a presentation, or ensure that your document looks great on a screen. The colour format you use will make all the difference. Let's consider, for a moment, the three main colour formats CMYK, RGB and PMS. To printers and designers these are everyday terms, but to business owners, thi...

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5 top tips for creating great copy

Whether you're creating the copy for your website or simply an email to clients, copywriting is an essential element for any small business. It's vital to select your words carefully. Clever, punchy copy that is error-free creates the best impact for your business. Here's Snap's 5 top tips for creating great copy 1. A ...

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Websites

Websites

Is it time to refresh your website?

Although we often try to deny it, first impressions count for a lot. Your website is often your customer's first touch point with your business. In today's marketplace, it's your business card and your shop front, so it's essential that your visitors be impressed by what they see. Re-jigging a business website can seem...

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4 tips to increase your website's online visibility

Gaining online recognition is an important factor to your business's success. See below 4 tips to better visibility online: 1. Use keywords A keyword is a common word or phrase that your target audience type into a search engine to find relevant information. For example, if you're a lawn mowing company in Sydney and a pot...

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Does your business have a social media policy?

While most of us have now either reluctantly accepted or whole-heartedly embraced the fact that social media is a necessary part of our marketing plan, many of us remain guilty of taking a laissez-fare approach. If that sounds like you, it may be time to write a social media policy. What is a social media policy and why do I want one? ...

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