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The importance of checking proofs

Spelling mistakes or botched-up colours on your business brochure or website can turn off potential clients. That's why taking the time to check every detail of a proof can save you a bundle in reprinting. A proof is a trial version of whatever it is you're having printed or designed. They are used by printing and design companies...

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Brochures: A how-to guide for doing it well

A well designed, informative brochure is an essential tool for any business. It can establish credibility and solidify brand identity but it must be done well. What is it exactly? Brochures are pamphlets or booklets that represent who you are and what you do. They highlight your benefits and should encourage prospective clients to con...

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Direct mail: the unsung hero of marketing

Don't let direct mail fall to the back blocks of your business  In todays tech-savvy era, a high proportion of marketers are quick to disregard direct mail in favour of more popular marketing channels like the internet. But what theyre failing to realise is that direct mail can actually be a more effective way to reach your targe...

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The impact of large format printing

Large format printing is a powerful way to create eye-catching signage and promotional material. Large format printing (also known as wide format imaging) has totally revolutionised the way the digital print and sign industry produce large format print content. Today, businesses can create eye-catching signage and promotional material to ...

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The pros and cons of digital and offset printing

Choosing between offset printing and digital printing for your smaller print jobs In the past, offset printing was the clear and natural choice when you needed a print job. But with the increasing popularity of digital printing, the choice has become more confusing. Especially when the majority of people don't know the difference betw...

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