Good and bad customer loyalty stats - and how to profit from them

Good and bad customer loyalty stats - and how to profit from them
Returning customers are the lifeblood of business success. On average, regulars spend thre...

4 common SME marketing mistakes (and how to turn them into sales magnets)

4 common SME marketing mistakes (and how to turn them into sales magnets)
John Wanamaker, the American entrepreneur who pioneered department stores, price tags and mark...

6 direct mail tactics that skyrocket customer curiosity

6 direct mail tactics that skyrocket customer curiosity
The survey votes from SMEs are in. And they tell us a similar story about direct mail that the...

Business card trivia: 8 fascinating facts you can use as ice-breakers and sale makers

Business card trivia: 8 fascinating facts you can use as ice-breakers and sale makers
Business cards are some of the most underrated staff members a business can even employ. C...

How to draw big crowds to your booth at trade shows

How to draw big crowds to your booth at trade shows
You've secured a booth at the best trade show in town, and everyone who's anyone will ...

SME market research: How to do it accurately on a budget

SME market research: How to do it accurately on a budget
What's the one thing that determines the success of every business idea, marketing campaig...

How to build a visual identity (and 3 great SME examples)

How to build a visual identity (and 3 great SME examples)
The elements of your brand that people see - such as your logo, fonts, colours, photos, videos...

7 ways to cross-promote your print and web marketing

7 ways to cross-promote your print and web marketing
What's one of the most common ways SMEs blow their hard-earned marketing budgets? By m...

Business card research: How people judge you by your calling card

Business card research: How people judge you by your calling card
We're often told not to judge a book by it's cover. But it's difficult when, every...

5 elements of magnetic loyalty programs

5 elements of magnetic loyalty programs
How valuable are good loyalty programs? Here are some stats to impress your sales team and acc...

7 offline marketing tactics that drive more traffic to your website

7 offline marketing tactics that drive more traffic to your website
How do you get more customers to visit your business website? It's the question on the min...

6 hot web design trends any business can use

6 hot web design trends any business can use
How do you create an eye-catching website without breaking the bank? Just like in the song, fr...
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