Good and bad customer loyalty stats - and how to profit from them
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Returning customers are the lifeblood of business success.
On average, regulars spend thre...
4 common SME marketing mistakes (and how to turn them into sales magnets)
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John Wanamaker, the American entrepreneur who pioneered department stores, price tags and mark...
6 direct mail tactics that skyrocket customer curiosity
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The survey votes from SMEs are in. And they tell us a similar story about direct mail that the...
Business card trivia: 8 fascinating facts you can use as ice-breakers and sale makers
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Business cards are some of the most underrated staff members a business can even employ.
C...
How to draw big crowds to your booth at trade shows
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You've secured a booth at the best trade show in town, and everyone who's anyone will ...
SME market research: How to do it accurately on a budget
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What's the one thing that determines the success of every business idea, marketing campaig...
How to build a visual identity (and 3 great SME examples)
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The elements of your brand that people see - such as your logo, fonts, colours, photos, videos...
7 ways to cross-promote your print and web marketing
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What's one of the most common ways SMEs blow their hard-earned marketing budgets?
By m...
Business card research: How people judge you by your calling card
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We're often told not to judge a book by it's cover. But it's difficult when, every...
5 elements of magnetic loyalty programs
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How valuable are good loyalty programs? Here are some stats to impress your sales team and acc...
7 offline marketing tactics that drive more traffic to your website
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How do you get more customers to visit your business website? It's the question on the min...
6 hot web design trends any business can use
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How do you create an eye-catching website without breaking the bank? Just like in the song, fr...
