How to choose the best name for your new business
Wondering what to name your business?
Your business name is fixed to your website, your business card and it is the first thing to come out of your mouth during a pitch. As the figurehead of your business, what's really in a name?
Before naming your startup, read our three essential tips to ensure you choose the best name for your new business.
The name should reinforce your business
Whether you opt for an abstract pairing of words or prefer something more literal and informative, your business name should reflect your core business snap message.
Think long term
If your business was to expand from its current location, would its name still be relatable in a new setting? Many businesses make a misstep by naming their business with too literal a name.By including a suburb, geographic feature or postcode in your business name, you are limiting the area and market for which this is recognisable and applicable. With too niche a name, you run the risk of alienating any new markets.
Ensure your business name can be used everywhere
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