Understanding page sizes

Written on the 4 September 2012

At Snap, we're experts in printing and have been for over 100 years.

If you have a brochure, flyer or poster to print, follow our paper size and printing guide. Well recommend a suitable size and explain the options to help you communicate your message more effectively.


Brochures contain your business credentials, with sufficient space for your clients to gain an understanding of your products and services.

Paper sizes

For brochures, we recommend the following sizes:

DL tri-fold
A5 mini books
A4 large

How to create an effective brochure

Avoid bulk and create a conveniently sized brochure for your clients.
Include sufficient information to create interest, but give clients a reason to call.
Contact a Snap graphic designer to create a beautiful, professional-quality brochure.
Ensure you choose a high quality, thick paper.


Flyers are designed to have a short lifespan, communicating a promotional message like a sale or discount.

Paper sizes

For flyers, we recommend the following sizes:

  • DL
  • A4
  • A5
  • A6

How to create an effective flyer

Your clients will skim read. Ensure your main message stands out on the page.
Include a clear call to action, so the reader knows the next steps.
Keep copy short and concise.
Work with a Snap graphic designer and copywriter to ensure your flyer generates leads.


Posters are used for many types of communication, from advertising a sale to enhancing your business decor.

Paper sizes

For posters, your paper size depends on your available space. Common sizes at either end of the size spectrum are:

  • A3
  • A0

If you have a specific area in mind, Snap can create a custom-sized large format poster.

How to create an effective poster

First impressions count. Make sure your business stands out in the best light.
Ensure your poster doesnt conflict or is camouflaged by the surroundings.
Work with a Snap graphic designer and choose from our range of printing techniques to create a striking poster that turns heads.

Finding the right paper size to suit your communication requirements is the first step. Once youve decided on the appropriate size, work with Snap to create a brochure, flyer or poster that creates an impact and a response. Contact a Snap Centre near you to find out more.


Sign up to our monthly newsletter
Qantas Business Rewards

Earn 1 Qantas Point for every $1 spend at your local Snap Centre. Find out more

Platinum Partners

Platinum Partner

Silver Partners

Silver PartnerSilver Partner