The role of a franchise field advisor

Written on the 25 October 2013

One of the benefits of buying into an established franchise rather than starting your own business is the support you'll have access to every step of the way.

Field advisors are intermediaries between franchise companies and local franchisees who can ease the pressure of setting up your business and maximise your chances of success.

Establishing your franchise

As a franchise operator, you will be expected to know the ins and outs of the business and demonstrate expertise with products and services. Field advisors can dispense practical advice and assistance to new franchisees while they are still getting used to the business, as well as provide ongoing training to develop new skills, refresh existing knowledge and introduce new aspects of business from above as the years go by. In this way, franchise field advisors also operate as business coaches, helping local franchisees keep up with the latest developments in the company and to maintain strong brand image at all times.

Running the business

Running a local franchise unit is a full-time job, and whatever your level of experience there are likely to be aspects of the business that dont receive the attention they deserve. Field advisors should have the ability to analyse a franchises performance, identify any areas of weaknesses and make recommendations for improvements, helping the franchisee gain their own understanding of what factors drive profitability. They may also organise introductions and facilitate regular meetings for franchise operators in your area to encourage networking and the sharing of ideas.


Even if your franchise company takes care of marketing at the national level, promoting your franchise locally can be a major driving force for sales. If this aspect of business management leaves you in the dark, field advisors can help you develop ideas and approaches to boost your business profile. Consulting your franchise head office and local field advisor is recommended before launching any local marketing strategy to ensure it complies with the company brand and image guidelines.

What makes a good field advisor?

Franchise field advisors are relied on for their in-depth and up-to-date knowledge of the business, but their role demands more than just technical advice. Field advisors should be skilled active listeners, capable of inspiring local franchise operators with confidence that their businesses will succeed and lending emotional support during difficult periods.

Contact Snap to get started in an established franchise today.


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