The pros and cons of digital and offset printing
Written on the 4 September 2012 by Snap Marketing
Choosing between offset printing and digital printing for your smaller print jobs
In the past, offset printing was the clear and natural choice when you needed a print job. But with the increasing popularity of digital printing, the choice has become more confusing. Especially when the majority of people don't know the difference between the two.
1. Offset printing
2. Digital printing
Therefore, offset printing is great for printing commercial quantities, as well as jobs that require exact colour matches and printing on different materials; whereas digital printing is ideal for low volume jobs that need to be printed quickly and are easy to customise and make changes to.