Succeeding with web-to-print
Written on the 8 November 2013
Raeleen Hooper, Snaps general manager of sales & marketing, says Snaps W2P solution is called My Online Orders and is powered by EFI Digital Storefront.
The deal was announced in March, and EFI and Snap have worked closely to customise the platform. At the same time, we made sure we were not creating a fully customised independent solution that requires dedicated infrastructure and support to develop and sustain. Doing this allows us to move forward with the technology and with EFI, while continuing to provide the solution using a software-as-a-service (SaaS) model.
Online orders are intended to be seamless, from customer click to final print. EFI and Snap partnered to develop customisations including MIS integration modules to ensure an effective handshake between My Online Orders, existing MIS systems and Snap-specific site templates, to decrease configuration times for Snap centres and provide standardisation across the network.We also know that clients who utilise the W2P application develop into a long-term clients and form strong relationships with their local Snap Centre, says Hooper.
But she also points out one of the headline issues around web-to-print the technology alone will not guarantee orders. Just like traditional print sales, there needs to be thinking behind it.
Without a clear strategy for implementation, marketing, sales and process, just having a W2P solution will not automatically guarantee sales, says Hooper.
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