Articles

Six reasons why marketing is different to advertising

Avoid the confusion between marketing & advertising 1. Marketing is making a plan. Advertising is just one part of that plan.  Advertising may not even be possible for you, but a marketing plan is a must, even if you're a one-person business. 2. Marketing isn't 'selling'; it's making people aware of what y...

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Ten tips for better time management

Work smarter, not harder 1. Plan your day everyday. Create a daily plan the night before each day starts. This will give you a great overview of how your day should pan out, and it will allow you to tick off your tasks as you go. 2. Prioritise. The golden rule of management. Figure out which tasks are most important, how long they wil...

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Top 10 tips for a great graphic design brief

How do you get the design you want? By creating an effective graphic design brief. Whether you're working with a graphic designer on a new website, catalogue, logo or promotional flyers for your business, it's crucial to give them a clear and detailed brief. If you're not sure exactly what you want, start by sharing any ge...

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10 red hot summer marketing ideas

When the weather heats up, some businesses prepare for a summer slow-down. Many small to medium size businesses think that Christmas, school holidays and other distractions will mean a quiet period before everyone gets their heads down again in the New Year. In truth, there are many ways to rev up your marketing and promotional efforts to...

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Treat your business (and your clients) with these Top 10 personalised Christmas marketing ideas.

We all know kids love Christmas, but Snap's Personalised Print ideas could be the gift that keeps on giving: 1. Personalised Christmas Cards. No, Christmas cards aren't a new idea, but your clients will always take much more notice when they receive a Christmas card personalised with their name on the card.  That's the ca...

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